Attractive Ticket Prices for Everyone

15 Nov, 2008

“Attractive ticket prices for everyone” says Flash

November 2008; Abu Dhabi, UAE: Flash, in partnership with Capitala, today announced that tickets for the eagerly awaited Capitala World Tennis Championship are now on sale to the public.

The event, to be held at the Abu Dhabi International Tennis Complex at Zayed Sports City, on 1-3 January 2009, will see Rafael Nadal, Roger Federer, Andy Murray, Nikolay Davydenko, Andy Roddick and James Blake competing for glory.

Tickets are available from 9am, Sunday 16th November, from www.boxofficeme.com. The tennis stadium seats 5,000 and ticket prices start from just 55 Dirhams, making the event accessible to the entire community, a key mandate for Flash in engaging the population in extra curricular activities. A ticket in the Upper Tier for all three days can be purchased for only 500 Dirhams.

Heang Fine Wong, acting CEO at Capitala, commented: “The calibre of players participating in this event really brings home the importance of Abu Dhabi as a prime leisure and entertainment destination. The host of attractions that will be featured at the Capitala World Tennis Championship as well as players’ energy and enthusiasm will, I’m sure, encourage people, especially youngsters, to take up this sport or indeed any other active sport leading to a healthier, more active lifestyle in the future.” He concluded, “This is an action packed event that is accessible to the whole community especially with ticket prices being so affordable and the convenient location in the heart of Abu Dhabi. We are confident everyone will have an enjoyable time”.

Also unveiled today are the event sponsors who have all dedicated their support to promoting tennis and sport throughout the local community. In addition to Capitala as the headline sponsor, the family of top national and international brands showing their support for the event include: First Gulf Bank, Rolex, Etihad, Nike, Land Rover and Emirates Palace. The National, CNN and Radio 1 and 2 are media partners.

“The support we have received from our sponsors is an integral part of hosting this world-class event and we look forward to further engaging our audience through sponsor led initiatives,” said John Lickrish, Managing Director of Flash.

Alongside the competing stars, the three day tournament will feature a multitude of attractions including a unique spectator village, with interactive, fun and family-friendly areas to engage and entertain visitors. In addition, there will be a VIP area for sponsors and partners to host their guests at what is set to be one of the most popular events ever staged in Abu Dhabi.

In the weeks leading up to the event, the Capitala World Tennis Championship will be holding a series of tennis themed activities in and around the capital. This will include the ‘Community Cup’, a tennis tournament in Abu Dhabi and Dubai, where winners will compete to win the chance to meet the star players.

Notes to Editors:

About Flash
Licensed by the Abu Dhabi Media Zone, and supported by the city, Flash is a multi-faceted event management company with a global approach. Flash is based on a simple philosophy; to provide first class entertainment, and position Abu Dhabi as the entertainment hub in the region

Specializing in concerts, cultural and sport events, theatrical productions, and festivals, Flash is dedicated to creating memorable events and experiences that surpass expectations, delivered with enthusiasm and expertise.

About Capitala
Capitala is an Abu Dhabi-based strategic real estate master planner and developer committed to designing, building, managing and maintaining world-class, integrated communities in the UAE’s Capital city, Abu Dhabi.

Established in 2008, Capitala is a strategic joint venture company between Mubadala, a leading business development and investment company in Abu Dhabi with 51% shareholding and CapitaLand, one of Asia’s largest real estate companies with 49% shareholding.

Capitala’s maiden project, Arzanah, is a US$5-6 billion development on Abu Dhabi Island. This landmark development has been designed to meet evolving needs of modern day life in Abu Dhabi.

For further information please visit: www.capitala.ae

About IMG
IMG is the global leader in event management and talent representation across golf, tennis and fashion and has a significant presence in many other sports, cultural and lifestyle categories. IMG’s media division is one of the world's top independent producers of sports and entertainment television across multiple genres and is an emerging leader in video and interactive content creation for broadband and mobile platforms.

For further information please contact Rima Armstrong at TBWA\RAAD PR on rima.armstong@tbwaraad.com or 050 248 9397.